Chris Uggen, of the University of Minnesota, reports from the frontiers of collegiate apparel licensing agreements:

Victoria’s secret recently announced that minnversity-themed t-shirts, hoodies, and underwear will be sold as part of the company’s PINK collegiate collection. … however, the Minnesota Daily reveals that Goldy Gopher [the UMN mascot] will not be participating in the new loungewear line … Spokesgophers made clear that the clothing line is “not in step with the University’s values and focus” and that the Minnversity only “approves tasteful trademark requests.” … Though i wouldn’t want my university to be involved in anything distasteful, i know we can always use new revenue streams. Personally, I only purchase products that are in keeping with the Minnversity’s values and focus, such as my officially-licensed golden gopher “talking beer opener.”